One of the four key strategic goals of the Mission is Strengthening. This month, and going into November, PPIO is focusing on the strengthening goal. The aim is to raise awareness of EULEX ‘s activities under the objective “strengthening Kosovo Rule of Law Institutions through mentoring, monitoring and advising." PPIO has launched a series of promotional ads in both printed and broadcast media. The campaign includes TV debates and packages emphasising the importance of EULEX’s support in strengthening local institutions.